Received: 2019-03-15  |  Accepted: 2019-09-20  |  Published: 2019-12-15

Title

Knowledge integration capability and entrepreneurial orientation: case of Pakthongchai Silk Groups Residing


Abstract

This qualitative research aimed to study 1) knowledge integration capability and 2) knowledge integration capability that demonstrated the entrepreneurial orientation within the silk groups in Pakthonghai District, Nakhon Ratchasima Province. Supporting research data was collected from in-depth interviews of six silk group leaders and members (out of eleven identified groups). A content analysis method was used for data evaluation in order to find evidence-based inferences, identify causal relationships, and investigate the correlations. According to the result, the silk groups’ knowledge integration capability was built upon the following three perspectives: learning culture, knowledge management capability and information technology skill. 1) Learning Culture derived from the groups’ determination to produce and maintain high quality standards in their silk products while making use of knowledge learned from customers, competitors, governments, and previously experienced business problems. 2) Knowledge management capability described the ability to retain knowledge inherited from previous generations and exchange information among group members during training and practice. Once the new set of knowledge was created by a member, it was then relayed to other group members and used to develop their silk products according to the market demand. 3) Information technology had been used by Pakthongchai silk groups to manage their silk production knowledge. These established elements had assisted them in obtaining an outstanding entrepreneurial skills.


Keywords

knowledge integration capability, Entrepreneurial Orientation, silk group, Pakthongchai District


JEL classifications

D83 , L26


URI

http://jssidoi.org/jesi/article/416


DOI


Pages

977-989


Funding

The research was supported by School of Management Technology, Institute of Social Technology, Suranaree Uinversity of Technology, Thailand

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Wichitsathian, Sareeya
Suranaree University of Technology, Nakhon Ratchasima, Thailand http://www.sut.ac.th
Articles by this author in: CrossRef |  Google Scholar

Nakruang, Dussadee
Suranaree University of Technology, Nakhon Ratchasima, Thailand http://www.sut.ac.th
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

2


Issue date

December 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1117  |  PDF downloads: 552

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