Received: 2012-01-18  |  Accepted: 2012-06-25

Title

The methodology of use and building competitive advantage on the regional level


Abstract

The issue of competitive advantage is the actual topic in times of globalization and the global crisis. The existence of a competitive advantage in the territory affects significantly its development and success at the territory market. Research of the competitive advantage due to the nature of the territory as a product requires the multidisciplinary approach. While at the corporate and national level, the issue of competitive advantage is given considerable attention, at the regional level it has been not completely researched yet. The aim of the paper is to process the methodology of use and building competitive advantage at the regional level based on the definition of basic terms in the research area. The basic sources of the research are the secondary research of scientific and professional literary resources, the primary research realised by Delphi method among experts from different countries and a conducted primary research by the method of structured interviews with representatives of regional authorities, which aimed to identify the nature of competitive advantage and methods, how to use it in ensuring sustainable development of the region.


Keywords

competitive advantage, methodology, building competitive advantage, region


JEL classifications

O10 , C30


URI

http://jssidoi.org/jssi/papers/papers/view/37


DOI

10.9770/jssi/2012.2.1(4)

Authors

Borseková, Kamila
Matej Bel University
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Petríková, Katarína
Matej Bel University
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Vaňová, Anna
Matej Bel University
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Title

Journal of Security and Sustainability Issues


Issue date

2012


ISSN

ISSN 2029-7017 (print)
ISSN 2029-7025 (online)

Cited

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