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Articles

Mapping the strategic landscape for global financial institutions through brand equity trend analysis

Ishtiaq Ahmed Bajwa, Kamran Ahmed Siddiqui, Tarig Eltayeb, Chaudhry Kashif Mahmood

4256    2031

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DOI 10.9770/jesi.2021.9.1(25)

The role of firms`s mobile applications in developing brand's equity

Mohammad Fahmi Al-Zyoud

5048    2837

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DOI 10.9770/jesi.2020.8.2(19)
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