Articles

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2510    1660

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

2086    1280

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1789    2145

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2800    1482

Cryptocurrency price forecasting: a comparative analysis of autoregressive and recurrent neural network models

Joana Katina, Igor Katin, Vera Komarova

2608    1541

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2425    1455

Applying artificial intelligence in the logistics sector of Lithuania: prospects and opportunities

Nikolaj Ambrusevič, Živilė Gomienė

2802    1391

Employee turnover: causes and retention strategies

Kristina Samašonok

6672    2758

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2583    1392

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3230    1613