Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

845    614

Role of blockchain technology in green banking

Margarita Išoraitė, Gediminas Dubauskas

1114    685

Research on outcomes of collaborative online international learning project at Vilniaus Kolegija/Higher Education Institution

Nikolaj Ambrusevič, Margarita Išoraitė

1929    1042

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2207    1170

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2505    1655

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

2080    1267

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1782    2137

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2793    1476

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2418    1450

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2576    1389