Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

844    613

Role of blockchain technology in green banking

Margarita Išoraitė, Gediminas Dubauskas

1113    684

Research on outcomes of collaborative online international learning project at Vilniaus Kolegija/Higher Education Institution

Nikolaj Ambrusevič, Margarita Išoraitė

1927    1040

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2205    1169

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2504    1654

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

2078    1266

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1779    2136

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2792    1475

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2416    1449

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2574    1388