Received: 2020-07-18  |  Accepted: 2020-09-25  |  Published: 2020-12-30

Title

Strategies to manage the risks faced by consumers in developing e-commerce


Abstract

The study investigates the management of risk in E- Commerce and what different barriers are faced by consumers during an uncertain and risky situation. The study utilizes both primary and secondary data in order to get reliable results. There are different risk factors that affect the purchasing behaviour of consumers who shop online. The consumer’s perception of risk may be the result of all the emotional processes through which consumers recognize, organize and provide meaning to sensations received, such as the need for product quality, safety online and overall satisfaction. The primary data consists of a survey of online shoppers. The research data and questionnaire was administered to 972 internet users who are classed as experienced and avid users. The secondary data includes an analysis of the various theories of consumer behaviour, models of online adoption, risk factors to marketing and shopping online, models of the adoption of innovation and new ways of marketing and trade. Both techniques are utilized that would examine the relationship between perceived risk strategies and customer satisfaction as well as examined the customer involvement and propensity to take risk on existing relation of online shopping.


Keywords

e-commerce, risk management, financial manager, perceived risk strategies, customer satisfaction, customer involvement, propensity to take risk


JEL classifications

G32 , Z33 , M31


URI

http://jssidoi.org/ird/article/52


DOI


Pages

774-783


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Javaria, Kiran
University of Lahore, Lahore, Pakistan https://www.uol.edu.pk
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Masood, Omar
University of Lahore, Lahore, Pakistan https://www.uol.edu.pk
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Garcia, Fernando
Polytechnic University of Valencia, Valencia, Spain http://www.upv.es
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Journal title

Insights into Regional Development

Volume

2


Number

4


Issue date

December 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 333  |  PDF downloads: 124

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